Joachim Schelp 
Modellierung mehrdimensionaler Datenstrukturen analyseorientierter Informationssysteme [PDF ebook] 

No one likes change. Too often it’s viewed as something that must be endured; something to ‘get through’ as fast as possible so that everything can ‘return to normal”. We need to change our view of …

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teachi …

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention …

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

This volume provides valuable insights into how organizations are changing and evolving and how human resource personnel, employers, and employees are reacting to these emerging workplace transitions …

This book brings together original studies of the development of Japanese and – crucially – non-Japanese management in the automotive industry from around the world, including a total of nine country …

The Workplace Walk-Through is the first volume in a series dedicated to providing physicians with more advanced tools for performing not only the routine tasks involved in occupational medicine, but …

Systems thinking is a method of problem solving that deals with various cultural issues including conflict and compromise. In recent years, researchers have begun studying this approach and applying …

This textbook is a comprehensive introduction to applied spatial data analysis using R. Each chapter walks the reader through a different method, explaining how to interpret the results and what conc …

This book delves into the many innovative changes that the financial industry has undergone in recent years. The authors investigate these developments in a holistic manner and from a wide range of p …