Joan Mulholland 
A Handbook of Persuasive Tactics [EPUB ebook] 
A Practical Language Guide

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Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each...

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Format EPUB ● Pages 432 ● ISBN 9781134878741 ● Publisher Taylor and Francis ● Published 2003 ● Downloadable 3 times ● Currency EUR ● ID 5297291 ● Copy protection Adobe DRM
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