Scientific Essay from the year 2014 in the subject Business economics – Business Management, Corporate Governance, grade: B, University of Stavanger, language: English, abstract: According to the requirement of the assignment 1, the writer would like to present definitions of the terms reputation, issue management and crisis communication in relation to organisation. The definitions are reflection of the books and recent journal articles. Then brief and critical discussion will take place to understand the link between these three terms. Therefore, this is going to explore the idea on how an organisation can use issue management to build and maintain its’ reputation. Further, the objective of the second part of the assignment is to make a clear understanding of Corporate Social Responsibility (CSR) and various approaches of CSR. Finally, to conclude the assignment, the writer discussed critically the relationship between CSR and Corporate Reputation along with example based on lecture notes and previous empirical studies.
Jobaire Alam
Organizational Identity and Corporate Communication [PDF ebook]
Organizational Identity and Corporate Communication [PDF ebook]
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Language English ● Format PDF ● Pages 16 ● ISBN 9783668643819 ● File size 0.4 MB ● Publisher GRIN Verlag ● City München ● Country DE ● Published 2018 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 5611146 ● Copy protection without