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Jochen Wirtz
WINNING IN SERVICE MARKETS [EPUB ebook]
Success through People, Technology and Strategy

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Cover of Jochen Wirtz: WINNING IN SERVICE MARKETS (ePUB)

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

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Language English ● Format EPUB ● Pages 704 ● ISBN 9781944659073 ● File size 24.1 MB ● Publisher World Scientific Publishing Company ● City Singapore ● Country SG ● Published 2016 ● Downloadable 24 months ● Currency EUR ● ID 5519245 ● Copy protection Adobe DRM

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