Praise for THERE’S A CUSTOMER BORN EVERY MINUTE
‘Joe Vitale has created an entertaining, educational, and
motivational manual-with the help of P.T. Barnum-that belongs in
every hotel room alongside the Bible. Then, guests might read his
inspirational book first, and give thanks to God for this worthy
discovery.’
–Alan Abel, media hoaxer, author, consultantand lecturer on
‘Using Your Wits to Win’
‘If you’re going to excel in business, learning about a showman
like Barnum and applying some of the lessons he taught can give you
valuable insights. Joe Vitale has captured ten of these lessons (he
calls them ‘rings of power’) and shows how you can apply them in a
way that will open your eyes and stretch your imagination. There’s
a lot of money-making and fun wisdom here.’
–Joseph Sugarman, Chairman, Blu Blocker Corporation
‘Finally someone does it!!! Joe Vitale reveals the REAL P.T.
Barnum! Vitale highlights the outrageously astute marketing of
Barnum. Barnum’s driving belief certainly was that there IS a
customer ‘born’ every minute. You will glean a number of useful
‘new’ marketing ideas that you can instantly use in your business.
And you will learn about one of the savviest marketers of a time
gone by. Fun, exciting, insightful, and packed with ideas!
Genius!’
–Kevin Hogan, author of The Science of Influence and The
Psychology of Persuasion
‘I love this book. If you’d like to know the real story about
one of the most fascinating characters in American history, told by
a master storyteller (and the person who probably knows more about
him than anyone else), read this book. Barnum is not the guy
portrayed by the legend attached to his name. He is much, much
more, and Vitale tells his story with the can’t-put-it-down passion
and excitement he’s become so well known for.’
–Bill Harris, President, Centerpointe Research Institute
Table of Content
Foreword Jeffrey Gitomer.
Preface: How P.T. Barnum Almost Killed Me Twice (and Why I
Don’t Really Mind).
Acknowledgments.
1. Presenting . . . the Greatest Marketeer of All
Time–P.T. Barnum!
2. P.T. Barnum’s Amazing 10 Rings of Power for Creating an
Empire.
3. Bonus: Barnum’s Rules for Success in Business by P.T.
Barnum.
4. P.T. Barnum’s Amazing Mind-Set for Success.
5. Attention! What P.T. Barnum Learned When He Was Almost
Hanged.
6. Barnum Knew People Would Spend Their Last Nickel on This One
Thing.
7. P.T. Barnum’s Secret for Making Unknowns Famous and
Himself Rich.
8. The Shakespeare of Advertising’s Rules for Jumbo
Success.
9. How an Unknown P.T. Barnum Met Queen Victoria–and Got
Rich.
10. How Barnum Purchased the Business of His Dreams with No
Money.
11. P.T. Barnum’s Secret for Surviving Disasters and
Tragedies.
12. How P.T. Barnum Wrote His Own Ticket to Success.
13. Bonus: My Exclusive Interview with P.T. Barnum.
14. How P.T. Barnum Got Rich Right after Going Broke.
15. Bonus: The Art of Money Getting by P.T. Barnum.
16. How to Barnumize Your Business.
Epilogue: Farewell by P.T. Barnum.
Notes.
Bibliography.
Resources.
About the Author.
Index.
About the author
JOE VITALE is President of Hypnotic Marketing, Inc., a marketing consulting firm. His other books include The Attractor Factor, The E-Code, and Life’s Missing Instruction Manual, all from Wiley. Learn more at www.mrfire.com.
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