John Hale 
The Strategy Book [EPUB ebook] 
Create a Strategic Mindset and Future-Proof Your Business

INTRODUCTION 

CREATE A STRATEGIC MINDSET 

Fred’s Brain 

My Amazing Journey 

The Book Strategy 

STEP 1 – SENSE THE ENVIRONMENT 

1.1 Shipshape 

1.2 Rhythms 

1.3 Keep Sensing 

STEP 2 – SEE BEYOND THE NEXT HORIZON 

2.1 The Next Horizon 

2.2 Play the Odds 

2.3 Three-Eyed Ravens 

STEP 3 – CONNECT WITH CUSTOMERS & STAKEHOLDERS 

3.1 Dialogue 

3.2 Ice Cream Vans on the Beach 

3.3 The Road Less Travelled 

STEP 4 – PLAN FUTURE VALUE 

4.1 Value Chains 

4.2 Create Unique Value 

4.3 Value Combinations 

STEP 5 – FOCUS ON A CHOSEN TARGET 

5.1 On Target 

5.2 Choose 

5.3 Focus on Facts 

STEP 6 – MOVE FASTER WITH INFLUENCE 

6.1 Need for Speed 

6.2 Move 

6.3 Influence 

FUTURE-PROOF YOUR BUSINESS 

Six Questions 

Conclusion 

Endnotes 

Acknowledgements 

About the Author 

Keynote speaker, author and mentor, John Hale breaks down hundreds of ideas, including frameworks from all ten schools of thought regarding strategic thinking. ere are also lessons from neuroscience, world history, global companies and the author’s life, which reveal the keys to leading strategy successfully. John Hale is an author, strategy advisor and motivational speaker. He is the founder of Hale Consulting Group, a globally focused management consulting firm specialising in strategy, leadership and organisational health. He has worked as an early-stage investor, educated hundreds of start-ups and advised some of the world’s biggest firms. He has written three popular books on strategy, taught in business schools and spoken at global conferences.As a motivational speaker, John has delivered over a thousand talks in twelve countries on four continents to leaders from Fortune 500 and mid-sized companies to start-ups and public sector organisations.John grew up in the developed and developing world as a young child. Living in both patriarchal and matrilineal cultures grounded him in the values of truth and justice and the ethics of care and cooperation. Consequently, John brings a balance of sense and sensibility to his work. He currently lives in Australia.