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John M. Murphy
Branding [PDF ebook]
A Key Marketing Tool

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Cover of John M. Murphy: Branding (PDF)

Brands are among the most valuable assets of most of today’s corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries – how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.

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Language English ● Format PDF ● ISBN 9781349126286 ● Editor John M. Murphy ● Publisher Palgrave Macmillan UK ● Published 2016 ● Downloadable 3 times ● Currency EUR ● ID 5317331 ● Copy protection Adobe DRM

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