John Mutz & Katherine Murray 
Fundraising For Dummies [PDF ebook] 

The fun and easy way to raise money for your cause

Fundraising For Dummies, 3rd Edition shows you how to
take advantage of the latest strategies and resources available for
raising money through everything from special events to online
donations, in both good and bad economic times. The authors teach
you how to market your organization using the most up-to-date tools
and technologies available through the Internet. This expanded
edition also offers information about philanthropy and tax law.

* Contains new tips and techniques for creating materials that
bring in contributions and support for the more than 1.4 million
charitable and nonprofit organizations in the United States

* Explains how to use social media to keep donors and volunteers
engaged through Facebook, Linked In, Twitter, and Web
technologies

* Covers grassroots online fundraising and how to host big events
on a shoestring budget

You’ll also find tips on negotiating without alienating donors
and developing long-term organizational goals. All these strategies
are what makes this resource indispensable!

Table of Content

Introduction.

Part I: Putting Your Fundraising Ducks in a Row.

Chapter 1: Fundraising in a Changing Economy.

Chapter 2: Identifying the Fruits of Your Fundraising Passion.

Chapter 3: Finding the Right Perspective: Fundraising Issues and Ethics.

Chapter 4: Writing Your Case Statement: Your Agency’s Reason to Be.

Chapter 5: Organizing Your Team: Board Members and Volunteers.

Chapter 6: Creating a Winning Fundraising Plan.

Part II: Finding — and Winning Over –Donors.

Chapter 7: Getting the Lowdown on Your Donors.

Chapter 8: Meeting Your Donor.

Chapter 9: Cultivating Major Givers.

Chapter 10: Asking for a Major Gift.

Chapter 11: Writing Winning Grant Proposals.

Part III: Telling Your Story and Building Your Brand.

Chapter 12: Connecting for Profi ts: Sharing Your Story by Print, Mail, and Phone.

Chapter 13: Projecting Your Image in the Media.

Chapter 14: Social Networking: What’s the Connection for Your Organization?

Chapter 15: Getting the Most from E-Mail and E-Newsletters.

Chapter 16: Ramping Up Your Web Site.

Chapter 17: Extending Your Brand Online.

Part IV: Engaging Your Givers with the Right Campaigns.

Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund.

Chapter 19: Planning a Special Event.

Chapter 20: Building Buildings, Nonbuildings, and Futures: The Capital Campaign.

Chapter 21: Securing Major Gifts, Planned Gifts, and the Challenge Grant.

Chapter 22: Engaging the Corporate Giver.

Chapter 23: Building and Growing Endowments.

Part V: The Part of Tens.

Chapter 24: Ten Predictions about Fundraising.

Chapter 25: Ten (Plus One) Great Opening Lines.

Index.

About the author

John Mutz is a fundraising expert and speaker who has an extensive array of fundraising credits, including former chairman of the United Way Campaign of Central Indiana and former president of one of the nation’s largest private foundations. Katherine Murray is a writer and small-business owner who consults with small and struggling nonprofits. She is the author of more than 40 books, including Green Home Computing For Dummies.