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Jon Law 
Marketing na sociálnych sieťach pre malé podniky [EPUB ebook] 
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Cover of Jon Law: Marketing na sociálnych sieťach pre malé podniky (ePUB)

Sociálne médiá vybuchli na globálnej scéne ako dominantný prostriedok spojenia a spolupráce. Pre ľudí a spoločnosť majú implikácie takejto transformácie obrovský dosah. Pre podniky sú dôsledky ešte hlbšie. Podnikanie v modernom globalizovanom a digitalizovanom ekosystéme sa spolieha na súbor nástrojov, ktoré neboli k dispozícii pred niekoľkými desaťročiami. Hoci sa objavili nové výzvy, malé podniky majú väčšiu príležitosť než kedykoľvek predtým využiť konkurenčné prostredie umožnené sociálnymi médiami a digitálnym marketingom.

Celkovo táto kniha načrtáva overenú cestu k merateľnému sociálnemu a digitálnemu úspechu pre podnikanie a majiteľov podnikov. Svet sa stal digitálnym – podľahnete zmätku a konkurencii alebo využijete túto skutočnosť na vybudovanie silnejšieho podniku?

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About the author

Jon Law je spisovateľ v oblasti podnikania, ekonómie a financií v spoločnosti Aude Publishing. Je dlhoročným čitateľom a spisovateľom a študoval na Bostonskej univerzite a Stanfordskej univerzite. Publikoval šesť kníh a žije v Spojených štátoch, kde aktualizuje svoj blog na jon-law.com
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Language Slovenian ● Format EPUB ● Pages 144 ● ISBN 9798869280596 ● File size 2.3 MB ● Publisher Aude Publishing ● Published 2024 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 9385175 ● Copy protection Adobe DRM
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