Joshua Doe & Robert E. Hinson 
Social Media Marketing Management [EPUB ebook] 
How to Penetrate Emerging Markets and Expand Your Customer Base

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This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms’ operational activities to create a competitive advantage.In emerging markets and developing economies (EMDEs), social media provides a technological solution to the economic...

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Language English ● Format EPUB ● Pages 252 ● ISBN 9781040096093 ● Publisher Taylor & Francis ● Published 2024 ● Downloadable 3 times ● Currency EUR ● ID 9515482 ● Copy protection Adobe DRM
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