CHINA CEO: Voices of Experience From 20 International
Business Leaders is based on interviews with 20 top
executives and eight experienced consultants based in China. The
book is packed with first-hand, front-line advice from veterans of
the China market. Hear directly from the top executives heading up
the China operations of Bayer, British Petroleum, Coca-Cola,
General Electric, General Motors, Philips, Microsoft, Siemens, Sony
and Unilever, plus expert China-based consultants at Boston
Consulting Group, Korn/Ferry International, Mc Kinsey & Company,
and many more.
Each chapter provides practical tips and easy to grasp models
that will help new managers in China to be effective. In
CHINA CEO, we deliver what other Western authors
can’t – first-hand reflections based on over 100 years’
collective experience in China. The book presents this rich
knowledge in a readable, conversational style suitable for
time-constrained executives. Each chapter gives specific advice on
how to manage Chinese employees, work with Chinese business
partners, communicate with headquarters, face competitors, battle
intellectual property rights infringers, win-over Chinese
consumers, negotiate with the Chinese government, and adapt
yourself (and your family) to life in China.
Table of Content
Foreword: China: A Must-win Market.
Introduction: Opportunity and Challenge.
Chapter 1. Qualities of a Successful International Manager in
China.
Chapter 2. Managing Chinese Employees.
Chapter 3. Working with Business Partners.
Chapter 4. Communicating with Headquarters.
Chapter 5. Facing Competitors.
Chapter 6. Battling Intellectual Property Rights Infringers.
Chapter 7. Winning Over Chinese Consumers.
Chapter 8. Negotiating with the Chinese Government.
Chapter 9. Living in China.
Chapter 10. Conclusion.
Appendix: Research Methodolgy.
Index.
About the author
Juan Antonio Fernandez is a professor of management at China
Europe International Business School, which
ranks 22nd worldwide among MBA programs on the
Financial Times index.
Laurie Underwood, a 14-year journalist in greater China,
is director of communications and publications for the American
Chamber of Commerce in Shanghai. Am Cham Shanghai ranks among the
two largest American chambers in Asia.
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