Juan Carlos Gázquez-Abad & Francisco J. Martínez-López 
National Brands and Private Labels in Retailing [PDF ebook] 
First International Symposium NB&PL, Barcelona, June 2014

Support

This book presents latest findings on brand marketing in retail. In times of economic downturn a ‘new retailing landscape’ is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers’ assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers’ brands and the effects on the distribution channel relationship; the new ‘retailing landscape’, with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.

€96.29
payment methods

Table of Content

Strategic Decisions.- Branding.- Consumer Behaviour.- Online Context.- Trends and Theoretical Research.

About the author

Juan Carlos Gázquez-Abad is currently an associate professor of marketing at the Economics and Business School, University of Almería (Spain). Ph D in Marketing at University of Almería. Visiting professor at the University of Ghent (Belgium) in 2005. His research interests cover several marketing topics, especially those related to retailing and consumer behaviour. He is Associate Editor of the International Journal of Business Environment. His work has been published in Journal of Retailing, European Journal of Marketing, Journal of Marketing Theory and Practice, Internet Research, International Journal of Market Research, International Journal of Environmental Research, The Service Industries Journal, The International Review of Retail, Distribution and Consumer Research, Agribusiness, among others. He has contributed more than 100 papers to conference proceedings.

Buy this ebook and get 1 more FREE!
Language English ● Format PDF ● Pages 192 ● ISBN 9783319071947 ● File size 3.3 MB ● Editor Juan Carlos Gázquez-Abad & Francisco J. Martínez-López ● Publisher Springer International Publishing ● City Cham ● Country CH ● Published 2014 ● Downloadable 24 months ● Currency EUR ● ID 5233264 ● Copy protection Social DRM

More ebooks from the same author(s) / Editor

11,696 Ebooks in this category