An industry expert shows readers how to get the best return on
investment from corporate events
Corporate events and business entertaining are a major part of a
company’s communication, marketing and public relations strategy.
They are used by businesses of all sizes to solicit new business,
create a corporate or brand image, and retain and build loyalty
with existing suppliers and customers. They can also be used
effectively to elicit peak performance from employees and produce
camaraderie and teamwork among co-workers. The corporate event bar
has been raised dramatically and the competition to craft something
original that will help a business create public awareness as well
as industry and media buzz is fierce.
Staged effectively, business functions can contribute to a
company’s success, standing, profitability and business
development. But corporate events and business entertaining can
also seriously damage a company’s image and put the company and its
management in potentially high-risk situations if not handled
carefully, professionally, and appropriately. Corporate boards and
chief executives are now seeing how company scandals played out in
the headlines can estrange customers, sink stock prices, and end
careers in a matter of minutes. And many of the transgressions that
have been made public have been linked to corporate events and
business entertaining.
The Executive’s Guide to Corporate Events and Business
Entertaining provides executives with all the information they
need before they plan, host, sponsor, or attend corporate events.
It gives rising and established executives the tools they need to
move ahead with confidence in planning their next company
function.
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