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Author: Julia F. Kost

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Christof Seeger ist Professor und Studiendekan im Studiengang Crossmedia Publishing & Management an der Hochschule der Medien in Stuttgart. Der Fokus seiner Arbeit liegt vor allem auf der digitalen Transformation von Pressenverlagen und Medienhäusern und dort mit den Herausforderungen im Marketing und der veränderten Mediennutzung.




1 Ebooks by Julia F. Kost

Cover of Julia F. Kost & Christof Seeger: Influencer Marketing
Julia F. Kost & Christof Seeger: Influencer Marketing
Consumer Epidemics, Custumer Journey, Testimonial – Influencer Marketing verstehen und in den Marketing-Mix integrieren Die Autoren erklären Influencer Marketing verständlich, machen es anhand von Be …
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€27.99