Author: Julie McColl

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4 Ebooks by Julie McColl

Julie (UK) McColl & Elaine L (Glasgow Caledonian University, UK) Ritch: New Perspectives on Critical Marketing and Consumer Society
Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by internat …
PDF
DRM
€53.25
Julie (UK) McColl & Elaine L (Glasgow Caledonian University, UK) Ritch: New Perspectives on Critical Marketing and Consumer Society
Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by internat …
EPUB
DRM
€53.74
Catherine (Glasgow Caledonian University, UK) Canning & Julie (Heriot Watt University, UK) McColl: Pioneering New Perspectives in the Fashion Industry
Amidst an increasingly conscious consumer market, the fashion industry now faces more external pressures than ever. Highlighting new advances that are responsive to societal concerns while still main …
PDF
DRM
€58.13
Catherine (Glasgow Caledonian University, UK) Canning & Julie (Heriot Watt University, UK) McColl: Pioneering New Perspectives in the Fashion Industry
Amidst an increasingly conscious consumer market, the fashion industry now faces more external pressures than ever. Highlighting new advances that are responsive to societal concerns while still main …
EPUB
DRM
€57.47