In cognitive research, metaphors have been shown to help us imagine complex, abstract, or invisible ideas, concepts, or emotions. Contributors to this book argue that metaphors occur not only in language, but in audio visual media well. This is all the more evident in entertainment media, which strategically "sell" their products by addressing their viewers’ immediate, reflexive understanding through pictures, sounds, and language. This volume applies cognitive metaphor theory (CMT) to film, television, and video games in order to analyze the embodied aesthetics and meanings of those moving images.
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Language English ● Format PDF ● Pages 214 ● ISBN 9781317531210 ● Editor Kathrin Fahlenbrach ● Publisher Taylor and Francis ● Published 2015 ● Downloadable 3 times ● Currency EUR ● ID 4564419 ● Copy protection Adobe DRM
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