Katie Ellis & Mike Kent 
Chinese Social Media [PDF ebook] 
Social, Cultural, and Political Implications

This book brings together scholars from a variety of disciplines to address critical perspectives on Chinese language social media, internationalizing the state of social media studies beyond the Anglophone paradigm. The collection focuses on the intersections between Chinese language social media and disability, celebrity, sexuality, interpersonal communication, charity, diaspora, public health, political activism and non-governmental organisations (NGOs). The book is not only rich in its theoretical perspectives but also in its methodologies. Contributors use both qualitative and quantitative methods to study Chinese social media and its social-cultural-political implications, such as case studies, in-depth interviews, participatory observations, discourse analysis, content analysis and data mining.