KELLY MCDONALD is the president of Mc Donald Marketing, which Advertising Age named one of the top ad agencies in the United States across all disciplinesin 2009. She worked in top positions for global ad agencies before starting her own marketing company in 2002. Her agency”s clients include Toyota, Sherwin-Williams, Miller Coors, Harley-Davidson, and State Farm Insurance.
9 Ebooks by Kelly McDonald
Kelly McDonald: How to Market to People Not Like You
Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to Peo …
EPUB
English
DRM
€16.99
Kelly McDonald: Crafting the Customer Experience For People Not Like You
Deliver a better business experience, for every kind ofcustomer A ‘one-size fits all’ approach to customer service is no longerviable. Businesses competing on service need to understand andcater to c …
PDF
English
DRM
€17.99
Kelly McDonald: Crafting the Customer Experience For People Not Like You
Deliver a better business experience, for every kind ofcustomer A ‘one-size fits all’ approach to customer service is no longerviable. Businesses competing on service need to understand andcater to c …
EPUB
English
DRM
€17.99
Kelly McDonald: How to Work With and Lead People Not Like You
If you’re in a diverse team, you know employee differences can cause miscommunication, lower trust, and hurt productivity. . . It doesn’t have to be this way! The people you work with may be from a d …
EPUB
English
DRM
€19.99
Kelly McDonald: How to Work With and Lead People Not Like You
If you’re in a diverse team, you know employee differences can cause miscommunication, lower trust, and hurt productivity. . . It doesn’t have to be this way! The people you work with may be from a d …
PDF
English
DRM
€19.99
Natasha Duquette & Elisabeth Lenckos: Jane Austen and the Arts
The essays collected in Jane Austen and the Arts; Elegance, Propriety, and Harmony examine Austen’s understanding of the arts, her aesthetic philosophy, and her role as artist. Together, they explore …
EPUB
English
DRM
€59.19
Kelly McDonald: It’s Time to Talk about Race at Work
It’s time the business world got the actionable, impactful, no-cost strategies needed to increase diversity and inclusion in the workplace Many white leaders want to create change but don’t know how …
PDF
English
DRM
€19.99
Kelly McDonald: It’s Time to Talk about Race at Work
It’s time the business world got the actionable, impactful, no-cost strategies needed to increase diversity and inclusion in the workplace Many white leaders want to create change but don’t know how …
EPUB
English
DRM
€19.99
Kelly McDonald: Gemeinsam unterschiedlich
Umsetzbare, wirkungsvolle und kostenlose Strategien für mehr Vielfalt und Inklusion am Arbeitsplatz! Rassismus am Arbeitsplatz ist leider keine Seltenheit. Er findet sich in verschiedenen Ausprägunge …
EPUB
German
DRM
€21.99
