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Kerstin Thummes 
Täuschung in der strategischen Kommunikation [PDF ebook] 
Eine kommunikationswissenschaftliche Analyse

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Cover of Kerstin Thummes: Täuschung in der strategischen Kommunikation (PDF)

Dürfen PR-Manager lügen? Sind sie primär der Wahrhaftigkeit oder der Loyalität gegenüber ihrem Auftraggeber verpflichtet? Diese Fragen sind Gegenstand intensiver Debatten im Berufsfeld der strategischen Kommunikation. Kerstin Thummes entwickelt in ihrer Untersuchung eine kommunikationswissenschaftlich fundierte Definition der Täuschung sowie eine Bewertungsgrundlage, durch die Täuschungen anhand ihrer Motive und Funktionen systematisiert werden können. Darauf aufbauend werden die Grenzen schädigender und die Notwendigkeit schützender Täuschungen in Marktkommunikation und PR analysiert. Im Ergebnis erweist sich der absolute Wahrhaftigkeitsanspruch an PR-Manager als unerfüllbar. Vielmehr zeigt sich, dass Public Relations ihr Legitimationsziel nur verwirklichen können, wenn es gelingt, bestimmte notwendige Täuschungen mit Schutzfunktionen als Teil des Rollenbildes der PR zu etablieren.

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Table of Content

Bestandsaufnahme der Täuschung.- Kommunikationswissenschaftliche Einbettung.- Einflussfaktoren.- Täuschung in der strategischen Kommunikation.- Funktionen.- Täuschungsbewertung.

About the author

Dr. Kerstin Thummes forscht und lehrt am Institut für Kommunikationswissenschaft an der Westfälischen Wilhelms-Universität Münster mit Schwerpunkt Organisationskommunikation/Public Relations.
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Language German ● Format PDF ● Pages 257 ● ISBN 9783658005306 ● File size 1.4 MB ● Publisher Springer Fachmedien Wiesbaden GmbH ● City Wiesbaden ● Country DE ● Published 2012 ● Downloadable 24 months ● Currency EUR ● ID 2654985 ● Copy protection Social DRM

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