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Klaus Möller & Jutta Menninger 
Innovationscontrolling [PDF ebook] 
Erfolgreiche Steuerung und Bewertung von Innovationen

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Für Unternehmen sind kreative Ideen das A und O, um sich im globalen Wettbewerb zu behaupten. Durch moderne Controllinginstrumente gilt es, diese optimal zu steuern und auszugestalten.
Auch im Bereich der Rechnungslegung wurden neue Standards zur Bewertung und Berichterstattung für Innovationen geschaffen (IAS 38, Bil Mo G und IDW S 5). Diesen Entwicklungstrend zu einer zunehmend professionellen Innovationssteuerung greift das Praxiswerk auf.
Veranschaulicht durch Fallbeispiele stellt es Steuerungs- und Bewertungsansätze zur Unterstützung des Innovationsprozesses vor.

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Table of Content

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About the author

Dr. Diane Robers ist Leiterin Innovationsbereich, Pricewaterhouse Coopers (Pw C) AG Wirtschaftsprüfungsgesellschaft in Frankfurt.

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Language German ● Format PDF ● Pages 183 ● ISBN 9783799265393 ● File size 3.9 MB ● Publisher Schäffer-Poeschel ● City Freiburg ● Country DE ● Published 2011 ● Downloadable 24 months ● Currency EUR ● ID 2207059 ● Copy protection Social DRM

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