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Kyle Asquith & Jackie Botterill
Social Communication in Advertising [EPUB ebook]
Consumption in the Mediated Marketplace

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Cover of Kyle Asquith & Jackie Botterill: Social Communication in Advertising (ePUB)

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising’s influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and You Tube as both media and...

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Language English ● Format EPUB ● Pages 442 ● ISBN 9781351602907 ● Publisher Taylor and Francis ● Published 2018 ● Downloadable 3 times ● Currency EUR ● ID 7313088 ● Copy protection Adobe DRM

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Kyle Asquith Jackie Botterill Sut Jhally Stephen Kline William Leiss UK) Botterill Jackie (University of East London USA) Jhally Sut (University of Massachusetts Amherst CANADA) Kline Stephen (Simon Fraser University CANADA) Leiss William (University of Ottawa

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