Kyle Asquith & Jackie Botterill 
Social Communication in Advertising [EPUB ebook] 
Consumption in the Mediated Marketplace

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Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising’s influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and You Tube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

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Language English ● Format EPUB ● Pages 442 ● ISBN 9781351602907 ● Publisher Taylor and Francis ● Published 2018 ● Downloadable 3 times ● Currency EUR ● ID 7313088 ● Copy protection Adobe DRM
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