Ebook > Sciences > General > Lakshman (Northwestern University, Illinois) Krishnamurthi & Rakesh V. (Northwestern University, Illinois) Vohra: Principles of Pricing (PDF)

Lakshman (Northwestern University, Illinois) Krishnamurthi & Rakesh V. (Northwestern University, Illinois) Vohra
Principles of Pricing [PDF ebook]
An Analytical Approach

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Cover of Lakshman (Northwestern University, Illinois) Krishnamurthi & Rakesh V. (Northwestern University, Illinois) Vohra: Principles of Pricing (PDF)

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.

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Format PDF ● ISBN 9781139211352 ● Publisher Cambridge University Press ● Published 2012 ● Downloadable 6 times ● Currency EUR ● ID 2484582 ● Copy protection Adobe DRM

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Lakshman Krishnamurthi Rakesh V. Vohra Illinois) Krishnamurthi Lakshman (Northwestern University Illinois) Vohra Rakesh V. (Northwestern University

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