4 Ebooks by Larry Kelley
Donald W. Jugenheimer & Larry Kelley: Advertising Media Workbook and Sourcebook
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book’s 45 …
EPUB
English
DRM
€78.81
Donald W. Jugenheimer & Larry Kelley: Advertising Media Workbook and Sourcebook
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book’s 45 …
PDF
English
DRM
€78.53
Donald Jugenheimer & Larry Kelley: Advertising Account Planning
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, …
PDF
English
DRM
€65.92
Donald Jugenheimer & Larry Kelley: Advertising Account Planning
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, …
EPUB
English
DRM
€66.09
