Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation”s largest interactive advocacy association.
11 Ebooks by Larry Weber
Larry Weber: Marketing to the Social Web
Praise for Marketing to the Social Web ‘Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this …
PDF
English
DRM
€15.99
Larry Weber: Marketing to the Social Web
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, ra …
PDF
English
DRM
€16.99
Larry Weber: Marketing to the Social Web
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, ra …
EPUB
English
DRM
€16.99
Larry Weber: Everywhere
Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all bu …
PDF
English
DRM
€16.99
Larry Weber: Everywhere
Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all bu …
EPUB
English
DRM
€16.99
Lisa Leslie Henderson & Larry Weber: The Digital Marketer
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In …
EPUB
English
DRM
€16.99
Lisa Leslie Henderson & Larry Weber: The Digital Marketer
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In …
PDF
English
DRM
€16.99
Larry Weber: Authentic Marketing
Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s pur …
PDF
English
DRM
€18.99
Larry Weber: Authentic Marketing
Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s pur …
EPUB
English
DRM
€18.99
Larry Weber: A New Age of Reason
Leverage technology to propel humankind toward a better future A New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such …
EPUB
English
DRM
€20.99
Larry Weber: A New Age of Reason
Leverage technology to propel humankind toward a better future A New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such …
PDF
English
DRM
€20.99
