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Laura Gorlero
Challenges of developing brand India [PDF ebook]
The Incredible India Campaign

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Essay from the year 2016 in the subject Tourism – Miscellaneous, grade: 1.7, NHTV Breda University of Applied Sciences, course: Tourism Destination Management, language: English, abstract: The essay illustrates the challenges of developing the tourism marketing brand for India, taking into account the context in which the ‘Incredible India’ campaign was created.

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Language English ● Format PDF ● ISBN 9783668621886 ● File size 0.5 MB ● Publisher GRIN Publishing ● City München ● Country DE ● Published 2018 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 5594933 ● Copy protection without

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