In the American imagination, no figure is more central to national identity and the nation’s origin story than the cowboy. Yet the Americans and Europeans who settled the U.S. West learned virtually everything they knew about ranching from the indigenous and Mexican horsemen who already inhabited the region. The charro—a skilled, elite, and landowning horseman—was an especially powerful symbol of Mexican masculinity and nationalism. After the 1930s, Mexican Americans in cities across the U.S. West embraced the figure as a way to challenge their segregation, exploitation, and marginalization from core narratives of American identity. In this definitive history, Laura R. Barraclough shows how Mexican Americans have used the charro in the service of civil rights, cultural citizenship, and place-making. Focusing on a range of U.S. cities,
Charros traces the evolution of the “original cowboy” through mixed triumphs and hostile backlashes, revealing him to be a crucial agent in the production of U.S., Mexican, and border cultures, as well as a guiding force for Mexican American identity and social movements.
Table of Content
List of Illustrations
Acknowledgments
Introduction
1 • Claiming State Power in Mid-Twentieth-Century
Los Angeles
2 • Building San Antonio’s Postwar Tourist Economy
3 • Creating Multicultural Public Institutions
in Denver and Pueblo
4 • Claiming Suburban Public Space and Transforming
L.A.’s Racial Geographies
5 • Shaping Animal Welfare Laws and Becoming
Formal Political Subjects
Conclusion
Notes
Bibliography
Index
About the author
Laura R. Barraclough is the Sarai Ribicoff Associate Professor of American Studies at Yale University. She is the author of Making the San Fernando Valley: Rural Landscapes, Urban Development, and White Privilege and coauthor of A People’s Guide to Los Angeles.
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