Catalog > Social Sciences > Economy > Leslie de Chernatony: Creating Powerful Brands (ePUB)

Leslie de Chernatony
Creating Powerful Brands [EPUB ebook]

Support

Cover of Leslie de Chernatony: Creating Powerful Brands (ePUB)

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
Bullets:
• Summarises the latest thinking and best practice in the domain of branding
• All new real marketing campaigns show how branding theories are implemented in practice
• Brought right up to date with a clear European and UK focus
Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

€68.98

Buy this ebook and get 1 more FREE!

Format EPUB ● Pages 496 ● ISBN 9781136445187 ● Publisher Taylor and Francis ● Published 2010 ● Downloadable 6 times ● Currency EUR ● ID 2473220 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Leslie de Chernatony Malcolm McDonald Elaine Wallace

191,495 Ebooks in this category

Cover of Jose Maria Fanelli & Rohinton Medhora: Finance and Competitiveness in Developing Countries

Jose Maria Fanelli & Rohinton Medhora: Finance and Competitiveness in Developing Countries

This volume represents a uniquely thorough investigation of trade and financial policy as it impacts upon Third World development. A broad range of international case studies (including Indonesia, Ur …

Cover of Steve Fleetwood: Critical Realism in Economics

Steve Fleetwood: Critical Realism in Economics

Drawing on the fields of economic methodology and economic theory, this title opens up new forms of investigation in economics and transforms the nature of economic reasoning. The work combines contr …

Cover of Suzanne (University of Technology, Sydney, Australia) Benn & Dexter (University of Technology, Sydney, Australia) Dunphy: Corporate Governance and Sustainability

Suzanne (University of Technology, Sydney, Australia) Benn & Dexter (University of Technology, Sydney, Australia) Dunphy: Corporate Governance and Sustainability

In recent years, as corporations and governments have increasingly been confronted with managing the expectations of a society newly alerted to the social and environmental risks of economic developm …

Cover of William Rees-Mogg: The Case for Gold Vol 1

William Rees-Mogg: The Case for Gold Vol 1

The role of gold in the world”s exchange system has been hotly contested by leading economists. This work collects the most important arguments in favour of gold, including such works as David Ricar …

Cover of Rattan (Ohio State University) Lal & B. A. (West Texas A&M University, Canyon, USA) Stewart: Soil and Climate

Rattan (Ohio State University) Lal & B. A. (West Texas A&M University, Canyon, USA) Stewart: Soil and Climate

Climate is a soil-forming factor and soil can mitigate climate change through a reduction in the emissions of greenhouse gases and sequestration of atmospheric CO2. Thus, there is a growing interest …

Cover of R. R. Gilchrist: Managing for Profit

R. R. Gilchrist: Managing for Profit

In this book, first published in 1971, the author develops and tests a productivity system based on Added Value as the measure of company income and output. The theory behind the system is that the b …

Cover of Arthur (Oklahoma State University, Stillwater, Oklahoma, USA) Hounslow: Water Quality Data

Arthur (Oklahoma State University, Stillwater, Oklahoma, USA) Hounslow: Water Quality Data

Water Quality Data emphasizes the interpretation of a water analysis or a group of analyses, with major applications on ground-water pollution or contaminant transport. A companion computer program a …

Cover of Todd L. (Appalachian State University, North Carolina, USA) Cherry & Stephan (Colorado State University, Fort Collins, USA. Colorado State University, USA) Kroll: Environmental Economics, Experimental Methods

Todd L. (Appalachian State University, North Carolina, USA) Cherry & Stephan (Colorado State University, Fort Collins, USA. Colorado State University, USA) Kroll: Environmental Economics, Experimental Methods

The experimental method is one commonly applied to issues of environmental economics; this book brings together 63 leading researchers in the area and their latest work exploring the behavioural unde …

Cover of V. V. Ramanadham: The Nature of Public Enterprise

V. V. Ramanadham: The Nature of Public Enterprise

In both the developed world and the third world public enterprise has come to assume considerable importance in the structure and development of national economies. Originally published in 1984, this …

Cover of Stephen (University of Technology Sydney, Australia) Frawley & Daniel Lock: Global Sport Leadership

Stephen (University of Technology Sydney, Australia) Frawley & Daniel Lock: Global Sport Leadership

This book explores the global developments in sport leadership and practice. Drawing on the vast and ever-growing leadership literature, the book examines advances in leadership theory and practice i …