Luis Aranberri 
The EGA Master case study [PDF ebook] 

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Since 1990 EGA Master has been engaged in the manufacturing of industrial hand tools and is now a leading brand worldwide. With 200 patents to their name and a 7% investment in R&D&i, EGA Master exports 90% of its products to 150 countries, with 40% going to emerging markets. EGA Master is today an unquestionable success story, but the question is: how has a family business been able to reach the most remote places, meet the highest quality standards and even manufacture for their own competitors, in only two decades?

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Language English ● Format PDF ● Pages 80 ● ISBN 9788415759249 ● File size 1.0 MB ● Publisher Universidad de Deusto ● City Bilbao ● Country ES ● Published 2014 ● Downloadable 24 months ● Currency EUR ● ID 7622837 ● Copy protection Adobe DRM
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