Dr Graeme Hutcheson specialises in the application of statistical models in social science research. He has published widely in management and education, mostly with respect to the use and interpretation of generalized regression models.
3 Ebooks by Luiz A M Moutinho
Luiz A M Moutinho & Graeme D Hutcheson: The SAGE Dictionary of Quantitative Management Research
A must-have reference resource for quantitative management researchers, the Dictionary contains over 100 entries covering the fundamentals of quantitative methodologies; covering both analysis and im …
EPUB
English
DRM
€67.99
Graeme D Hutcheson & Luiz A M Moutinho: Statistical Modeling for Management
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The proc …
PDF
English
DRM
€67.99
Luiz A M Moutinho & Charles S Chien: Problems in Marketing
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The pr …
PDF
English
DRM
€69.99
