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Mahon Nik Mahon
Basics Advertising 02: Art Direction [PDF ebook]

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Cover of Mahon Nik Mahon: Basics Advertising 02: Art Direction (PDF)

Art Direction examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

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Language English ● Format PDF ● Pages 184 ● ISBN 9782940439447 ● Publisher Bloomsbury Publishing ● Published 2010 ● Downloadable 3 times ● Currency EUR ● ID 4997664 ● Copy protection Adobe DRM

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