Mary Jo Hatch is professor emerita at the University of
Virginia”s Mc Intire School of Commerce and adjunct professor at the
Copenhagen Business School in Denmark.
Majken Schultz is professor at the Copenhagen Business
School.
Hatch and Schultz co-founded the Corporate Brand Initiative,
which is funded by the LEGO Group and sponsored jointly by Nissan,
Johnson & Johnson, Novo Nordisk, SONY, Boeing, Telefónica,
and ING.
9 Ebooks by Majken Schultz
Mary Jo Hatch & Majken Schultz: Taking Brand Initiative
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee …
PDF
English
DRM
€22.99
Blake E. Ashforth & Michael G. Pratt: Oxford Handbook of Organizational Identity
The topic of organizational identity has been fast growing in management and organization studies in the last 20 years. Identity studies focus on how organizations define themselves and what they sta …
PDF
English
DRM
€25.89
Blake E. Ashforth & Michael G. Pratt: Oxford Handbook of Organizational Identity
The topic of organizational identity has been fast growing in management and organization studies in the last 20 years. Identity studies focus on how organizations define themselves and what they sta …
EPUB
English
DRM
€26.03
Ann Langley & Steve Maguire: Constructing Identity in and around Organizations
Constructing Identity in and around Organizations is the second volume in Perspectives on Process Organization Studies, a series which explores an emerging approach to the study of organizations that …
PDF
English
DRM
€50.72
Oriol Iglesias & Nicholas Ind: Routledge Companion to Corporate Branding
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand ma …
PDF
English
DRM
€56.45
Oriol Iglesias & Nicholas Ind: Routledge Companion to Corporate Branding
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand ma …
EPUB
English
DRM
€56.84
