Catalog > Social Sciences > Economy > Manfred Bruhn & Franz-Rudolf Esch: Handbuch Strategische Kommunikation (ePUB)

Manfred Bruhn & Franz-Rudolf Esch
Handbuch Strategische Kommunikation [EPUB ebook]
Grundlagen – Innovative Ansatze – Praktische Umsetzungen

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Cover of Manfred Bruhn & Franz-Rudolf Esch: Handbuch Strategische Kommunikation (ePUB)

Der erste Band der „Handbuchreihe Kommunikation“ beschäftigt sich mit der mittel- bis langfristigen Schwerpunktlegung der Kommunikation von Unternehmen. Dem Leser wird ein Überblick über die verschiedenen Themenfelder der Kommunikation unter strategischen Aspekten gegeben. Neben den Grundlagen der strategischen Kommunikation und den zentralen Entscheidungstatbeständen wird ein Augenmerk auf verschiedene strategische Kommunikationskonzepte gelegt. Ein weiterer Schwerpunkt liegt auf der strategischen Umsetzung der Kommunikation im Unternehmen. Die Zusammenarbeit mit Agenturen findet in den Beiträgen ebenfalls Berücksichtigung.

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Language German ● Format EPUB ● ISBN 9783658047061 ● Editor Manfred Bruhn & Franz-Rudolf Esch ● Publisher Springer Fachmedien Wiesbaden ● Published 2016 ● Downloadable 3 times ● Currency EUR ● ID 6682162 ● Copy protection Adobe DRM

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