How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (Bo P) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically.
Table of Content
1. International Business and Emerging Economy Firms: Present Characteristics and Future Trends; Marin A. Marinov, Svetla T. Marinova, Jorma A. Larimo and Tiina Leposky.- Part I. Universal Issues Concerning Emerging Economy Firms.- 2. Multinational Enterprise and Inclusive Innovation at the Bottom of the Pyramid: A Systematic Review; Sina Mortazavi, Igor Laine, Anne Quarshie, Juha Väätänen, and Suraksha Gupta.- 3. The Effect of Emerging Economies Operations on Knowledge Utilization: The Behavior of International Companies as Exaptation and Adaptation; Päivi Aaltonen, Lasse Torkkeli and Maija Worek.- 4. Value Co-creation in Multinational Enterprises’ Services Marketing at the Bottom-of-the-Pyramid Markets; Tiina Leposky, Ahmad Arslan and Desislava Dikova.- 5. An Ethical Perspective on Corporate Leadership in Emerging Economy Contexts: Setting the Scene for Future Research; Li Thuy Dao, - Part II. Specifics of Chinese Firms and Chinese Context.- 6. The Power of Prestige: Investigating Employees’ Commitment in Companies Acquired by Chinese Multinational Enterprises in Germany; Katrin Held.- 7. A Combinative Perspective on Technology Adoption: A Case Analysis of Blockchain Technology Adoption in the Chinese Financial Industry; Ziwei Zhao, Daojuan Wang and Xianhua Wei.- 8. Examining the Importance of Social Media and Other Emerging ICTs in Far Distance Internationalization: The Case of a Western Exporter Entering China; Øystein Moen, Alex Rialp and Josep Rialp.
About the author
Marin A. Marinov is Professor of International Business at Aalborg University, Denmark. His research interests include the phenomenon of internationalization, multinational firms and business development in emerging economies, as well as business policy and strategy. He has consulted for numerous multinational firms and national governments worldwide and is joint Series Editor of Palgrave Studies of Internationalization in Emerging Markets.
Svetla T. Marinova is Professor of International Business and International Marketing at Aalborg University, Denmark. Her research revolves around internationalization and the role of institutions, as well as strategy of multinational firms from emerging economies. Having published over 80 papers in scholarly journals and eight academic books, Svetla is joint Series Editor of Palgrave Studies of Internationalization in Emerging Markets.
Jorma A. Larimo is Professor of International Marketing at the Faculty of Business Studies, University of Vaasa, Finland. His main research areas are the internationalization of SMEs, acquisition and international joint venture strategies and performance, as well as market entry and marketing strategies in the context of Central and Eastern European countries.
Tiina Leposky is Post-Doctoral Researcher at the University of Vaasa, Finland, where she researches value creation in new service development and digital business, as well as agile product development and business models in the context of Industrial Internet. Tiina has worked in numerous multinational companies in Europe focusing on making businesses more service and solutions oriented.
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