Mario Campana & Katherine Duffy 
Drag as Marketplace [PDF ebook] 
Contemporary Cultures, Identities and Business

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Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets. Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag s social, political and economic impact.

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Language English ● Format PDF ● Pages 226 ● ISBN 9781529237474 ● Editor Mario Campana & Katherine Duffy ● Publisher Bristol University Press ● Published 2024 ● Downloadable 3 times ● Currency EUR ● ID 10051649 ● Copy protection Adobe DRM
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