Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists.
Table of Content
Acknowledgements
Chapter 1. Mass Mediations
Chapter 2. Whatever Happened to the Anthropology of the Media?
Chapter 3. Media Texts
Chapter 4. The Power of the Text
Chapter 5. Media as Myth
Chapter 6. The Ethnography of Audiences
Chapter 7. The Ethnography of Media Production
Chapter 8. Cottage Culture Industries
Chapter 9. Mapping the Mediascape
Chapter 10. Mediated Worlds?
Bibliography
About the author
A former Washington D.C. journalist, Mark Allen Peterson is currently Assistant Professor of Anthropology at Miami University, Oxford, Ohio. He has published numerous articles on American, South Asian and Middle Eastern media, and has taught courses on anthropological approaches to media t at he American University in Cairo, the University of Hamburg, and Georgetown University.
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