Martin Christopher & Roy Hayhurst 
Fashion Marketing [EPUB ebook] 
an anthology of viewpoints and perspectives

Support

First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject. Although much of the evidence and material collected here is related to textiles and clothing in particular, businessmen are becoming increasingly aware that fashion now extends its influence beyond its traditional fields. The fickleness of fashion has previously discouraged detailed analysis of trends, and such significant contributions to the literature as have been made often occur in the most unlikely places. It was this inaccessibility which led to the preparation of the present volume, which developed out of the considerable research activity into textile markets by the editors, first at the University of Bradford, and more recently at the Cranfield School of Management to which their research work was transferred in 1972. This book will be of interest to students of business, economics, marketing and fashion.

€41.02
payment methods
Buy this ebook and get 1 more FREE!
Language English ● Format EPUB ● Pages 500 ● ISBN 9781040004456 ● Editor Martin Christopher & Roy Hayhurst ● Publisher Taylor & Francis ● Published 2024 ● Downloadable 3 times ● Currency EUR ● ID 9337571 ● Copy protection Adobe DRM
Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

254,379 Ebooks in this category