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Martin Eisend & Alfred Ku
Marktforschung [PDF ebook]
Grundlagen der Datenerhebung und Datenanalyse

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Cover of Martin Eisend & Alfred Ku: Marktforschung (PDF)

Alfred Kuß und Martin Eisend vermitteln in gut verständlicher Weise die wesentlichen Grundlagen der Methodik – Datenerhebung und Datenanalyse – der Marktforschung. Im Vordergrund stehen die zentralen Aspekte der Marktforschung, weniger die technischen Details einzelner Methoden oder die Spezialprobleme bestimmter Anwendungsbereiche. Ziel ist es, dem Leser ein solides und tiefgehendes Verständnis der Marktforschung zu vermitteln und damit die Basis für die Anlage und Verwendung von Marktforschungsuntersuchungen zu schaffen.
Die 3. Auflage wurde aktualisiert, Gesichtspunkte zur Datenerhebung ergänzt und die Behandlung multivariater Methoden der Datenanalyse ausgebaut.

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Language German ● Format PDF ● ISBN 9783834985651 ● Publisher Gabler Verlag ● Published 2010 ● Downloadable 3 times ● Currency EUR ● ID 6363680 ● Copy protection Adobe DRM

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