Prof. Dr. Martin K.J. Waiguny is Chair of the Academic Board and Professor of Marketing and Consumer Behaviour at the IMC University of Applied Sciences Krems, Austria.
Sara Rosengren is Professor of Business Administration (Marketing) and Head of Center for Retailing at Stockholm School of Economics.
3 Ebooks by Martin K. J. Waiguny
Martin K.J. Waiguny & Sara Rosengren: Advances in Advertising Research (Vol. XI)
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as onli …
PDF
English
€149.79
Alexandra Vignolles & Martin K.J. Waiguny: Advances in Advertising Research (Vol. XII)
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share …
PDF
English
€171.19
Alexandra Vignolles & Martin K.J. Waiguny: Advances in Advertising Research XIV
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share …
PDF
English
€181.89
