Seminar paper from the year 2002 in the subject Business economics – Miscellaneous, grade: 1, 7 (A-), Nürtingen University (Business), course: Oberseminar, language: English, abstract: The need for understanding diversity in cultures is not only essential when negotiating with business partners of other cultures or when going on holidays. Moreover, everybody – be it immigrants like Anika Rahman, expatriates or even people living in their country of birth – has to deal with different cultures everyday. We meet people from diverse cultural backgrounds at school, when we are shopping, at work, when we go out at night, and so forth. The study of intercultural communication gives us the tools to manage the cultural differences and to become more sensitive in intercultural encounters.
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