Author: Masaaki Kotabe

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Masaaki “Mike” Kotabe holds the Washburn Chair Professorship in International Business and Marketing, and is Director of Research at the Institute of Global Management Studies at the Fox School of Business and Management at Temple University.  He currently serves as the Editor of the Journal of International Management.  Prior to joining Temple University in 1998, he was Ambassador Edward Clark Centennial Endowed Fellow and Professor of Marketing and International Business at the University of Texas at Austin.  Dr. Kotabe served as the Vice President of the Academy of International Business in 1997-98.  In 1998, he was elected a Fellow of the Academy of International Business for his significant contribution to international business research and education. He has written over 100 scholarly publications. His research work has appeared in such journals as the Journal of International Business Studies, Journal of Marketing, Strategic Management, and Academy of Management Journal.




4 Ebooks by Masaaki Kotabe

Kristiaan Helsen & Masaaki Kotabe: The SAGE Handbook of International Marketing
Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered …
PDF
English
DRM
€114.99
Michael R. Czinkota & Masaaki Kotabe: Marketing Management
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, …
EPUB
English
DRM
€138.95
Preet S. Aulakh & Masaaki Kotabe: Emerging Issues in International Business Research
Top scholars in the field of international business (IB) contribute to this comprehensive analysis of the current state-of-the-art in IB research. The focus of the book is to examine the current …
PDF
English
DRM
€31.78
Masaaki Kotabe: Concise Introduction to Global Supply Chain Management
Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world’s leading scholars. The aims of the series are …
PDF
English
DRM
€27.86