Catalog > Social Sciences > Economy > Maximilian Timm & Carsten Kortum: Kriterien der Einkaufsstättenwahl in der DIY-Branche (ePUB)

Maximilian Timm & Carsten Kortum
Kriterien der Einkaufsstättenwahl in der DIY-Branche [EPUB ebook]
Eine empirische Untersuchung zum Konsumentenverhalten in der Baumarktbranche

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Cover of Maximilian Timm & Carsten Kortum: Kriterien der Einkaufsstättenwahl in der DIY-Branche (ePUB)

Ein tieferes Verständnis des Kaufverhaltens der Stammkundschaft ist für das Retail Management essentiell. Nur so können die Kunden mit der größten Kaufneigung identifiziert und angesprochen werden. In der Handelsforschung gibt es nach Jahrzehnten zahlreiche Studien zur Einkaufsstättenwahl mit unterschiedlichen Untersuchungsdesigns und Handelskontexten. Diese empirische Studie hat als Ziel für die Handelspraxis wertvolle Ergebnisse abseits der akademischen Diskussion aufzuzeigen. Zur DYI-Branche gibt es keine aktuelle Studie zum Käufer-verhalten bei der Wahl des Baumarktes. Die Ergebnisse basieren auf einer repräsentativen quantitativen Umfrage von Baumarktkunden (n=1027).

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About the author

Prof. Dr. Carsten Kortum ist Studiengangsleiter im Bereich BWL-Handel und zuständig für die Nonfood-Kurse.

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Language German ● Format EPUB ● Pages 188 ● ISBN 9783758388705 ● File size 5.8 MB ● Publisher Books on Demand ● Published 2023 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 9266611 ● Copy protection Social DRM

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