Author: Mazzarella William Mazzarella

We often invoke the magic of mass media to describe seductive advertising or charismatic politicians. In The Mana of Mass Society, William Mazzarella asks what happens to social theory if we take tha …

A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the Kama Sutra condom brand. Another agency struggles to reconcile the global …

In the world of globalized media, provocative images trigger culture wars between traditionalists and cosmopolitans, between censors and defenders of free expression. But are images censored because …

What does the name Trump stand for? If branding now rules over the production of value, as the coauthors of Sovereignty, Inc. argue, then Trump assumes the status of a master brand whose primary acti …