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Mercury Learning and Information & Greg Kihlström
Using AI in Marketing [EPUB ebook]
Harness AI technologies to transform marketing strategies and results

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Cover of Mercury Learning and Information & Greg Kihlström: Using AI in Marketing (ePUB)

Artificial Intelligence is reshaping the marketing landscape. This book begins with a foundational overview of AI and its history, establishing the importance of AI in modern marketing practices. Readers will gain insights into the integration of AI with marketing fundamentals, paving the way for strategic advancements.
Delving deeper, the book explores current applications of AI, from data analytics to campaign automation, and personalized customer experiences. With chapters dedicated to generative AI, prompt optimization, and team augmentation, the book provides actionable insights and case studies to guide readers through real-world usage.
As the journey concludes, readers are equipped with an understanding of AI’s transformative impact, ethical considerations, and strategies for adoption. This book ensures that marketers are ready to embrace AI, optimize their workflows, and make informed investment decisions for future growth.

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Language English ● Format EPUB ● Pages 159 ● ISBN 9781837023882 ● File size 2.9 MB ● Publisher Packt Publishing ● Published 2025 ● Downloadable 24 months ● Currency EUR ● ID 10177854 ● Copy protection without

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