1 Ebooks by Mona J. J. Fitzsimmons
James A. A. Fitzsimmons & Mona J. J. Fitzsimmons: New Service Development
The service paradigm is changing from the traditional concept of a service transaction to one of the service experience. Starbucks Coffee, Disney World, and Planet Hollywood, all define their perspec …
PDF
English
DRM
€89.99
