Alvaro Cuervo-Cazurra & Miguel A. Montoya 
Innovating for the Middle of the Pyramid in Emerging Countries [EPUB ebook] 

Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international …

Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the …

Organizations spend large amounts of money to purchase, deploy, and optimize their Electronic Health Records (EHRs). They are not plug-n-play systems so a commitment to an ongoing improvement cycle i …

Per Wimmer is equally known as a global financier, philanthropist, adventurer and explorer. Today, Per owns and runs his own investment bank, Wimmer Financial, which he founded in 2007. He has also s …

A practical, modern book for managers and leaders who need to know how to get the best from their teams in a 21st century business world. The world of work and the needs of people in the workplace ha …

A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? This book draws on the psychology, history, and of course, the …

In today’s business world, business organizations experience unprecedented levels of disruption and can only expect the unexpected! While they must perform in a VUCA world (one characterized by volat …

Transport in the European Community is undergoing a new revolution. The completion of the Channel Tunnel and a network of high-speed railways, the expansion of the road system, and the improvement of …

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market m …

Economists have not always been on friendly terms with scientists from other fields. More than once, economists have been accused of ”imperialism” or criticized for neglecting the insights obtained …