****The Power of Purpose has been officially shortlisted in the ‘Thought Leader’ category for The Business Book Awards 2018, as announced on 17th January 2018.**** In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values. Purpose is the secret ingredient – with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward? The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You’ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial – you’ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty. Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you’ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty. How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business? The Power of Purpose is your secret ingredient. "If you are building a business without purpose, not only are you a -missing the point, but you are most likely missing out on the a -journey, the excitement – and the profit – too." a -Sir Richard Branson, Virgin Group "Purpose is a key enabler in the delivery of sustainable long-term value for all stakeholders. John and Andrew’s book shows how to find, spread and follow such purpose within organisations and is a meaningful contribution to this debate." Paul Polman, Chief Executive, Unilever a -"This is a must-read for today’s business leader, whether you’re a -setting up a new venture or leading a blue-chip giant." a -Sophie Cornish MBE, co-founder, Notonthehighstreet.com