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Anett Mehler-Bicher & Michael Reiß
Augmented Reality [PDF ebook]
Theorie und Praxis

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Technologie der Zukunft: Augmented Reality als Anreicherung der realen Welt um virtuelle Objekte ist ein typisches Beispiel einer neuen Technologie, die in den kommenden Jahren in Unternehmen Fuß fassen wird. Dieses Buch zeigt Studierenden wie auch Unternehmen anhand von Beispielen, welche Möglichkeiten diese Technologie für die verschiedensten Anwendungsbereiche bietet. Gemäß eines strategy follows structure-Ansatzes ermöglicht Augmented Reality die Konzeption neuer Produkte, die Modifikation oder Anreicherung bestehender Produkte, die Entwicklung neuer oder die Veränderung und Komplettierung bestehender Geschäftsmodelle. Insbesondere die Kommunikation kann durch Augmented Reality sinnvoll angereichert werden. Durch Darstellung entsprechender Beispiele lernen Studierende wie auch Unternehmen Best-Practice Ansätze kennen. Ein Transfer auf eigene oder Unternehmensbedürfnisse wird entsprechend ermöglicht.

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Bahasa Jerman ● Format PDF ● Halaman-halaman 178 ● ISBN 9783486706888 ● Saiz fail 35.7 MB ● Penerbit De Gruyter ● Bandar raya Berlin/München/Boston ● Diterbitkan 2014 ● Edisi 1 ● Muat turun 24 bulan ● Mata wang EUR ● ID 6592392 ● Salin perlindungan Adobe DRM

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Anett Mehler-Bicher Michael Rei Lothar Steiger Michael Reiß

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