Pengarang: Arnab Sinha

JEAN-MANUEL IZARET (JMI) is the Global Leader of BCG”s Marketing, Sales, and Pricing Practice. Before joining BCG in 1997, he received a Ph D from École Centrale in Paris. As a Bruce Henderson Institute Fellow, he has studied pricing model innovations in technology, biopharma, industrial goods, financial services, and consumer services. He also explored how pricing and economic models could help solve issues such as education and climate-change mitigation. JMI lives in Berkeley, California. ARNAB SINHA is a Senior Partner and Managing Director at BCG where he leads the Pricing Practice for North America and for the consumer sector. Prior to joining BCG in 2005, he received a Ph D from the Massachusetts Institute of Technology. Arnab develops pricing strategies in sectors as diverse as airlines, automotive, beverages, food, luxury goods, and restaurants. He co-developed BCG”s intellectual property and software that use artificial intelligence to optimize pricing and promotion strategies. Arnab lives in Philadelphia, Pennsylvania.