Pengarang: Atsushi Tsujimoto

New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book …

Natural disasters, terrorist attacks, financial collapses, and other crisis situations have occupied public attention to an unprecedented degree in recent years. In the face of these events, the stud …

Natural disasters, instability in the finance and banking sector, widespread social protests, and other crisis situations have increasingly become the focus of public attention. With the growing visi …