Barton & Dorothy Leonard 
Applying Innovation Diffusion Theory to the Management of Change [PDF ebook] 

Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international …

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market m …

Economists have not always been on friendly terms with scientists from other fields. More than once, economists have been accused of ”imperialism” or criticized for neglecting the insights obtained …

Providing another key contribution to the immensely popular field of law and economics, this book, written by the doyen of the history of economic thought in the US, explores the dynamic relationship …

Birds of a feather flock together. We”re all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truth–it”s the company we keep that often determ …

Written by a range of international industry practitioners, this book offers a comprehensive overview of the essence and nature of airline operations in terms of an operational and regulatory framewo …

The relationships between investors, directors and companies have never been so vital, or so confusing. Gone are the days when being a non-executive director (NED) meant an agreeable lunch and when C …

From the time we were small children we were asked ‘What do you want to be when you grow up’? We may have had a clear answer at that time, but as we grow up our childhood certainty becomes foggier an …

This is the Participant Guide that summarizes key concepts from the video, provides reflection exercises for internalizing information as well as worksheets and checksheets to guide participants duri …

20 Keys has helped many manufacturing companies integrate the top manufacturing improvement methods into a coordinated system for drastic and continual improvement in involvement, quality, and produc …